"White Gold" found on Michigan ski hills!

Michigan Snowsports Industries Association makes it possible to ski at 28 areas for just $189. (NOW $129 - our late-season discount price. Hurry only a limited number of cards remaining!)

Clarkston, MI (2009-2010)-The Michigan Snowsports Industries Association (MSIA) has produced a card that allows the holder to ski at 28 different Michigan ski areas this winter for just $189. (Late season discount price now $129)  Called the MSIA White Gold Card, purchasers are entitled to ski one time at each of the participating ski areas during the 2009/2010 ski season.  Also included is one free ski tune-up (edge sharpen and wax) at participating MSIA ski retailers.

 “The White Gold Card is an exceptional value,” says Steve Kershner, chairman of the MSIA and director of skiing for Shanty Creek Resorts in Bellaire.  “If you paid for a lift ticket at each of these ski areas and brought your skis in for a tune-up, you would be spending over $900.”

The card looks like a credit card, divided into squares.  Each ski area is assigned to a square and one square is designated for the ski tune-up.  The purchaser takes the White Gold Card to the ski area’s lift ticket window, where the square corresponding to that ski area is punched out.  White Gold Card skiers are allowed to ski one time at each ski area, midweek or weekend.  The card is valid for the entire ski season, except for December 24, 2009 through January 4, 2010.  The cards are non-refundable and non-transferable.  To get the tune-up, White Gold Card purchasers take their skis or boards to one of the over 40 participating ski shops.

MSIA developed the White Gold Card as a fundraising endeavor and limits its production to 400 cards.  “We’ve found from past years’ sales that they go quickly,” says Kershner.  He suggests that anyone interested in purchasing a card should do so as soon as possible.

To add a little excitement, MSIA has also created a challenge for White Gold Card participants.  “The first person to use the White Gold Card at all 28 Michigan ski areas will win a card for the 2010/2011 ski season,” Kershner announced.  He added that MSIA is hosting the challenge to encourage skiers to try all the great slopes in Michigan.  To win, White Gold Card holders must ski at all the ski areas and then send MSIA their punched-out White Gold Card accompanied by a used lift ticket from each of the ski areas.

Participating ski areas include:  Alpine Valley in White Lake; Apple Mountain in Freeland; Bittersweet in Otsego; Boyne Highlands in Harbor Springs; Boyne Mountain in Boyne Falls; Caberfae Peaks in Cadillac; Cannonsburg Ski Area in Cannonsburg; Cross-Country Ski Headquarters in Roscommon; Crystal Mountain in Thompsonville; Hanson Hills in Grayling; Indianhead Mountain in Wakefield; Marquette Mountain in Marquette; Mont Ripley in Houghton; Mt. Bohemia in the Keweenaw Peninsula; Mt. Brighton in Brighton; Mt. Holiday in Traverse City; Mt. Holly in Holly; Mt Zion in Ironwood; Norway Mountain in Norway; Nubs Nob in Harbor Springs; Pine Knob in Clarkston; Pine Mountain in Iron Mountain; Shanty Creek in Bellaire; Snow Snake in Harrison; Swiss Valley Ski Area in Jones; The Homestead in Glen Arbor; Timber Ridge Ski Area in Gobles and Treetops Resort in Gaylord.

White Gold Cards will be sold at participating MSIA ski shops throughout the state from October through December, while supplies last.  MSIA shops offering the cards and the ski/snowboard tune-ups are:  Bill & Paul’s Sporthaus in Grand Rapids; Boyne Country Sports in Bloomfield Hills, Novi and Traverse City; Don Orr Ski Haus in Traverse City; Don Thomas Sporthaus in Birmingham; Lee’s Adventure Sports in Kalamazoo; Nichol’s Ski & Patio in Dearborn and Waterford; Reliable Sport & Ski Haus in Holland; Schummer’s Ski Shop in Gross Pointe Woods; Skier’s Peak in Sylvan Lake; The Ski Loft in Charlotte; The Stable of Saginaw in Saginaw; Sun & Snow Sports in Ann Arbor; Sunrise Bikes and Boards in Fenton; and Swiss Valley Ski Shop in Jones. 

Other shops that are offering the ski/snowboard tune-up are:  Boyne Country Sports stores in Boyne Falls, Harbor Springs and Petoskey; MC Sports Michigan stores in Adrian, Ann Arbor, Battle Creek, Big Rapids, Brighton, Cadillac, Fort Gratiot, Gaylord, Grandville, Grand Blanc, Grand Rapids, Holland, Jackson, Kalamazoo, Lansing, Lapeer, Marquette, Midland, Mt. Pleasant, Muskegon, Petoskey, Portage, Traverse City; MC Sports Indiana stores in Goshen and Michigan City; Mt Brighton Hot Wax Cafe in Brighton; and Sun ‘N Snow Ski Shop in Cadillac.

Purchase White Gold Card Online

Price: $ 189.00 (Late Season Discount Price now $129)

Download White Gold Card Order Form

If you would rather not pay online, you can download a White Gold Card Order Form to mail with you check for payment in full.