MSIA Cold is CoolThe Michigan Snowsports Industries Association (MSIA) wants to give Michigan kids an opportunity to get out, have fun and get healthy this winter. This is why MSIA has established a state-wide program that provides every fourth grader in Michigan the opportunity to ski for free. Fourth graders can obtain a “Cold is Cool” Ski & Ride Passport that gives them up to three free lift tickets or trail passes at 21 participating ski areas, plus additional discounts on the slopes and in Michigan ski shops.  Click here for “Cold is Cool” application.

The “Cold is Cool” Fourth Grade Ski & Ride Passport is one of the elements of MSIA’s “Cold is Cool” program, which is dedicated to improving the health of the children in our state by offering winter outdoor activities for all Michigan kids and their families. Plus, the Cold is Cool activities are endorsed by the Governor's Council on Physical Fitness, Health and Sports and they qualify for First Lady Michelle Obama's Let's Move campaign.

Steve Kershner, MSIA chairman and director of skiing at Shanty Creek, says the association wants Michigan kids to have the opportunity to ski or snowboard. “Fourth grade is the perfect age to learn to ski. Nine- and ten-year-old kids have the coordination to pick up the sport quickly,” he adds.

In order for fourth graders to use the free lift or trail pass coupons, a paying adult must accompany them. “We feel that fourth graders should be supervised by an adult while on the slopes and trails. Our intention is to make this a fun, affordable and safe activity for the entire family,” says Mickey MacWilliams, MSIA executive director. With the Passport, up to two fourth graders can ski free with each paying adult.  The Passport is valid through April 30, or the end of the 2013/14 ski season.

In the Fall, Michigan elementary and middle schools received a “Cold is Cool” packet with information on a variety of MSIA programs including application forms for the Fourth Grade Passport. Kids can also pick up the applications at participating MSIA ski shops and by clicking here. Although the skiing is free, MSIA charges a $15 printing and shipping fee for each passport ordered. 

In addition to the three free lift tickets at each of the participating ski areas, the Cold is Cool Passport also includes a coupon for $20% off a helmet purchase and $15 off the purchase of $100 at over 50 participating ski shops.  Some ski areas have also included coupons for equipment rental and free or discounted lessons.  Coupons for free lift tickets in Idaho, New Hampshire, Northwest Rockies, New York, Penninsylvania and Vermont are also included.  To view all the passport coupons and discounts, click here.

Click here to download a Cold is Cool Application form.

You may also order the Cold is Cool Passport online if you can scan or photograph your child's report card and email it to MSIA at:  This email address is being protected from spambots. You need JavaScript enabled to view it.. Click the button below to order online.

 

Here is a list of participating ski areas with their offers:

(DH Means Downhill Skiing, XC Means Cross-country skiing)

Alpine Valley Ski Area (DH) White Lake, (248) 887-2180
Not valid:  12/24/13–1/5/14, 1/20/14 and 2/17/14.  Valid Mon.-Fri only. Season pass does not count as a paid adult ticket.

Big Powderhorn (DH) Bessemer, 906-932-4838
Not valid:  12/24/13–1/5/14, 1/18-1/20/14 and 2/15-2/17/14. Season pass does not count as a paid adult ticket.

Blackjack Resort (DH) Bessemer, (906) 229-5115
Valid all season, no blackout dates!  

Boyne Highlands (DH, XC) Harbor Springs, 1-800-GO BOYNE  
Valid all season, no blackout dates!

Boyne Mountain (DH, XC) Boyne Falls, 1-800-GO BOYNE  
Valid all season, no blackout dates!

Caberfae Peaks (DH) Cadillac, (231) 862-3000
Season pass does not count as a paid adult ticket.
Valid all season, no blackout dates!

Cannonsburg Ski Area (DH) Cannonsburg, (616) 874-6711  
Not valid:  12/24/13–1/5/14, 1/20/14 and 2/17/14.  Valid Mon.-Fri only. Season pass does not count as a paid adult ticket. Not Valid after 5:00 p.m.

Cross Country Ski Headquarters (XC) Roscommon, (989) 821-6661  
Valid all season, no blackout dates!

Crystal Mountain (DH, XC) Thompsonville, 1-800-YOUR-MTN  
Valid w/purchase of adult open-close ticket. Not valid:  12/24/13–1/5/14, 1/18-1/20/14 and 2/15-2/17/14. Season pass does not count as a paid adult ticket.

Hanson Hills (DH) Grayling, (989) 348-9266
Not valid:  12/24/13–1/5/14. Call for open hours

The Homestead (DH) Glen Arbor, (231) 334-5000  
Not valid:  12/24/13–1/5/14 and 2/15-2/17/14. Call for hours of operation.

Mt. Brighton (DH) Brighton, (810) 229-9581 
Not valid:  12/24/13–1/5/14, 1/18-1/20/14 and 2/15-2/17/14.Season pass does not count as a paid adult ticket.


Mt. Holiday (DH) Traverse City, (231) 938-2500  
Not valid:  Not valid:  12/24/13–1/5/14, 1/18-1/20/14 and 2/15-2/17/14. Season pass does not count as a paid adult ticket. 

Mulligan’s Hollow (DH) Grand Haven, (616) 842-0634
Not valid:  12/24/13–1/5/14, 1/18-1/20/14 and 2/15-2/17/14. Season pass does not count as a paid adult ticket. Call for hours of operation.

Nubs Nob (DH, XC) Harbor Springs, 1-800-SKI-NUBS  
Not valid:  12/24/13–1/5/14, 1/18-1/19/14 and 2/15-2/16/14.Season pass does not count as a paid adult ticket.

Pine Mountain (DH) Iron Mountain (906) 774-2747
Not valid:  12/24/13–1/5/14 and 2/15-2/17/14.

Shanty Creek Resorts (DH, XC) Bellaire, 1-800-678-4111
Valid all season, no blackout dates!

Snow Snake Ski & Golf (DH) Harrison, (989) 539-6583
Not valid:  12/24/13–1/5/14.

Swiss Valley Ski Area (DH) Jones, (269) 244-5635
Valid all season, no blackout dates!

Timber Ridge Ski Area (DH) Gobles, 1-800-253-2928  
Valid all season, no blackout dates!

Treetops Resort (DH, XC)  Gaylord, 1-888-TREETOPS  
Not valid:  12/24/13–1/5/14, 1/18-1/20/14 and 2/15-2/17/14. 

You can view the entire Cold is Cool Passport with this link.

MSIA & The President's Challenge

 Presidential Active Lifestyle AwardMSIA's winter programs have been approved for The President's Challenge which is a program encouraging regular activity among children and adults.

Lids on Kids

Lids on Kids Ski Helmets

Lids on Kids provides information on helmet safety and answers questions about helmet use.

MSIA Tweets

SkiSnowboardMi RT @GRPress: Too cool: Michigan expat snaps picture of Mitten-shaped cloud in Atlanta http://t.co/mvYAprd6Ce http://t.co/wwCyc3KuKq
SkiSnowboardMi RT @michiganmagazin: Celebrate a Northern Michigan 4th of July at Shanty Creek or Boyne Mountain - http://t.co/8N7IcJv59M #GoogleAlerts
SkiSnowboardMi RT @MtBrighton: Count down to race day! Register online now to secure your spot in this Thursday's race. http://t.co/V5rTEy9iFE

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