MSIA Cold is CoolNew this winter - the Cold is Cool Passport is for 5th grade students too!

The Michigan Snowsports Industries Association (MSIA) wants to give Michigan kids an opportunity to get out, have fun and get healthy this winter. This is why MSIA has established a state-wide program that provides every fourth and now also 5th grader in Michigan the opportunity to ski for free. Students can obtain a “Cold is Cool” Ski & Ride Passport that gives them up to three free lift tickets or trail passes at 26 participating ski areas, plus additional discounts on the slopes and in Michigan ski shops.  

Download a Cold is Cool 4th and 5th Grade Ski & Ride Passport Application here!

The “Cold is Cool” Fourth & Fifth Grade Ski & Ride Passport is one of the elements of MSIA’s “Cold is Cool” program, which is dedicated to improving the health of the children in our state by offering winter outdoor activities for all Michigan kids and their families. Plus, the Cold is Cool activities are endorsed by the Governor's Council on Physical Fitness, Health and Sports and they qualify for First Lady Michelle Obama's Let's Move campaign.

Steve Kershner, MSIA chairman and director of skiing at Shanty Creek, says the association wants Michigan kids to have the opportunity to ski or snowboard. “Fourth and fifth graders are the perfect age to learn to ski. They have the coordination to pick up the sport quickly,” he adds.

In order for fourth & fifth graders to use the free lift or trail pass coupons, a paying adult must accompany them. “We feel that fourth and fifth graders should be supervised by an adult while on the slopes and trails. Our intention is to make this a fun, affordable and safe activity for the entire family,” says Mickey MacWilliams, MSIA executive director. With the Passport, up to two kids can ski free with each paying adult.  The Passport is valid through April 30, or the end of the 2014/15 ski season.

In the fall, Michigan elementary and middle schools receive a “Cold is Cool” packet with information on a variety of MSIA programs including application forms for the Ski & Ride Passport. Kids can also pick up the applications at participating MSIA ski shops and we will have them available from this website. Although the skiing is free, MSIA charges a $15 printing and shipping fee for each passport ordered. 

In addition to the ift tickets donated by the participating ski areas, the Cold is Cool Passport also includes a coupon for $20% off a helmet purchase and $15 off the purchase of $100 at over 50 participating ski shops.  Some ski areas have also included coupons for equipment rental and free or discounted lessons.  Coupons for free lift tickets in INew Hampshire, Northwest Rockies, New York, Penninsylvania and Vermont are also included.  To view all the passport coupons and discounts from last year's passport, click here.

Note!  Soon you will also be able to order the Cold is Cool Passport online!  For now, you may download an application form.  This form also includes information on MSIA's other programs. Passports will be sent out when we receive them in late November. 

Here is a list of ski areas with their offers:CIC Grid for web Sheet1

You can view the entire Cold is Cool Passport from last winter with this link.

You can download and print a 2014/15 Cold is Cool Ski & Ride 4th and 5th Grade Passport with this link.

MSIA & The President's Challenge

 Presidential Active Lifestyle AwardMSIA's winter programs have been approved for The President's Challenge which is a program encouraging regular activity among children and adults.

Lids on Kids

Lids on Kids Ski Helmets

Lids on Kids provides information on helmet safety and answers questions about helmet use.

MSIA Tweets

SkiSnowboardMi RT @MtBrighton: Ski Swap at MB this weekend. New and Used Winter Sports equipment for sale. Sat 9-4/Sun 10-2. http:/…
SkiSnowboardMi RT @cannonsburgski: Day 1 of course construction is going well. We've decided to build all single hits for ski/rideability.


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