What's new on Michigan's Ski Slopes and trails for the 2014/15 Winter
Skiers and boarders can look forward to a fun-filled winter with plenty of places to enjoy Michigan’s snow-filled slopes and trails.  With a combined total of 51 ski areas, boasting over 260 lifts, about 1,000 runs, more than 50 terrain parks and hundreds of kilometers of groomed cross-country trails, there is something for everyone. 

Comfort and Joy - The evolution of ski and snowboard clothing and equipment
Learn what's new in fashion and functionality on Michigan's slopes and trails.

COLD IS COOL - Ski areas encourage kids to get out, have fun, and get healthy with field trips and free skiing for fourth and fifth graders!
The Michigan Snowsports Industries Association (MSIA) wants to give Michigan kids an opportunity to get out, have fun and get healthy this winter. This is why MSIA has established a state-wide program of school field trips and a passport that provides every fourth grader in Michigan the opportunity to ski for free. Fourth graders can obtain a "Cold is Cool" Ski & Ride Passport that gives them up to three free lift tickets or trail passes at 21 participating ski areas.

Snow Facts
Even if the ground is bare, with just a little cold weather Michigan's ski slopes can be blanketed in white.

McDonald's "Discover Michigan Skiing" Makes Learning to Ski or Snowboard a Breeze in January
Ski areas across the state have teamed up with Michigan McDonald's restaurants to offer a popular and very affordable introduction to the sport of skiing and snowboarding. Called Discover Michigan Skiing, the program is designed to introduce a healthy outdoor winter activity to Michigan's residents.

Governor Snyder proclaims January as Discover Michigan Snow Sports Month
Understanding the importance of winter recreational activities, Governor Rick Snyder has issued a proclamation declaring January as “Discover Michigan Snow Sports Month.” The proclamation states that, “during this month, we encourage Michigan residents and visitors to learn more about and take advantage of the many snow sports Pure Michigan has to offer.”

"White Gold Card" Helps Skiers On A Budget
"White Gold Card" purchasers are entitled to ski one time at each of the 33 participating ski areas across the state during the 2014/2015 ski season for $219 . Purchasers are also entitled to one free ski tune-up (edge sharpen and wax), 3 hot wax sessions and a coupon for $20 off a purchase of $100 at participating MSIA ski retailers. The retail value is over $1,400!

Michigan Ski Hall of Fame Pays Tribute to Those Who Helped Build Michigan Snowsports
John and Joan Bintz and Joseph Kosik were named the 2012 inductees to i the Michigan Ski Hall of Fame during a reception at Boyne Highlands in Harbor Springs.

Beaumont Children's Hospital donates helmets to Pine Knob ski area
Thanks to funding from Beaumont Children’s Hospital and Children’s Miracle Network Hospitals, the Pine Knob Ski and Snowboard Resort in Clarkston recently received 100 snow sports helmets for use by participants in their School Ski Days program.

Michigan Snowsports Industries Association Commits to Wind Power
The Michigan Snowsports Industries Association (MSIA) has made a commitment to renewable wind energy by powering its office with wind. MSIA is purchasing wind credits, joining the likes of the University of Michigan, Crystal Mountain, Harvard University, Whole Foods and Vail Resorts in selecting renewable energy as its source for electricity.

MSIA Announces Winners of Commercial Contest
Joseph Diaz, a student at Bridgeport High School in Saginaw, was the grand-prize winner in the Michigan Ski and Ride Video Contest. Winners were announced at the Michigan Ski & Ride Film Festival, Saturday, March 11, 2006 at Crystal Mountain Resort in Thompsonville, Michigan.

MSIA & The President's Challenge

 Presidential Active Lifestyle AwardMSIA's winter programs have been approved for The President's Challenge which is a program encouraging regular activity among children and adults.

Lids on Kids

Lids on Kids Ski Helmets

Lids on Kids provides information on helmet safety and answers questions about helmet use.

MSIA Tweets

SkiSnowboardMi RT @PureMichigan: @angelaschlaack Did you know that 4th & 5th graders can ski free with the Cold is Cool Passport from @SkiSnowboardMi? htt…
SkiSnowboardMi @stefherder @PureMichigan @WinterfestMi Discover Michigan Skiing program and learn from a pro at a great price http://t.co/dXGu9fQbo5
SkiSnowboardMi @PureMichigan 1. Ski, 2. showboard, 3. cross-country ski, in no particular order


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