FOR IMMEDIATE RELEASE

BOYNE Reduces Rates on Multi-Day and Night Lift Ticket Options

Boyne Falls, Mich. (November 10, 2009) – With autumn behind us, the slopes will soon be open and BOYNE is pleased to announce new pricing for multi-day lift tickets offering substantial savings to guests of Boyne Mountain in Boyne Falls and Boyne Highlands of Harbor Springs. Two- and three-day lift ticket values have been rolled out for the 2009/10 winter season and can save a typical family of four an average of $66 on non-holiday weekend lift tickets.

Michigan’s two largest ski areas have the edge on value, each with 30% more terrain than any other ski area in the state – an astounding 845 acres combined – and interchangeable lift tickets. With reduced pricing on midweek and weekend multi-day lift tickets, the savings is even greater. Adults can take to the slopes with a two-day Saturday and Sunday lift ticket for only $99, a savings of $19; teens (13-18) and seniors (65-69) two-day weekend tickets are $81, a savings of $15 and juniors (8-12) save $13 with a $71 weekend ticket. Midweek multi-day tickets can save enthusiasts even more, plus children ages 8 and under and seniors 70 and plus, ski and snowboard for free every day, all season.

Additionally, Saturday night lift ticket prices have been reduced. This season all night sessions, Wednesdays through Saturdays, are now just $28 for adults, $24 for teens and seniors and $20 for juniors for a full five hours on the slopes from 4 p.m. to 9 p.m. Day tickets, 9 a.m. to 4:30 p.m. and noon to 9 p.m., during the 2009/10 season are available at the same rates as last season, no increases.

For additional information, snow conditions, live web cams, event information, as well packages, please visit www.BOYNE.com or call 800.GO.BOYNE (462-6963).