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  • Facebook Page: 197798430267115
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Enjoy Michigan Winter

Calling all Ski Industry Leaders!

Join us for the MSIA Annual Meeting, 3:00 - 5:00 Monday, August 20, 2018
Boyne Highlands

Selfie on Snow
Details here.

Fourth and Fifth Graders ski free with the Cold is Cool Passport
Read More

Governor Snyder Proclaims January as Discover Michigan Snow Sports Month
Read More 

Even if the ground is bare, with just a little cold weather, Michigan’s ski slopes can be blanketed in white.
Read More

White Gold Card

The 2017/18 White Gold Card, which allows the purchaser to ski one time at each of our 34 great ski areas for just $269, is sold out!  Learn more here so you can plan for next winter!

Just in...listen to Tim Allen extol the virtues of skiing in Pure Michigan!

The MSIA Annual Meeting took place June 5 at Evergreen Resort!  More details here.

Please Join us for the
Michigan Snowsports Industries Association 2018 Annual Meeting

"Understanding and Advancing with our Changing Demographics"
Selfie on Snow
Monday, August 20, 2018 • 3:00 - 5:00 p.m.  
Conference Room C
Boyne Highlands, Harbor Springs

The MSIA Annual Meeting is being held in conjunction with the Midwest Ski Areas Association Annual Trade Show and Conference.

MSIA Annual Meeting Highlights:

  • Meet the new National Ski Areas Association President Kelly Pawlak
  • Enjoy FREE craft beer, courtesy of Scott Graham and the Michigan Brewer’s Guild
  • Learn about Travel Michigan’s winter advertising and promotional plans from it’s leader, Dave Lorenz
  • Hear MSIA Lobbyist Bret Marr’s insights into legislative activity as elections draw near
  • Enjoy FREE beverages and Hors d’oeuvres with your friends in the industry
  • Learn about MSIA’s winter plans and changes to our programs plus the new National Learn to Ski & Snowboard Day
  • Be dazzled as Dave Belin of RRC Associates reveals statistics on Michigan’s ski industry
Please RSVP to This email address is being protected from spambots. You need JavaScript enabled to view it. by August 10 so we can plan accordingly.

Stay for Dinner!

We’re inducting Jim Bartlett of Nub’s Nob into the Michigan Ski Hall of Fame!
Dinner tickets are $35.28 and are available at the Boyne Highlands front desk.


For information on the MSAA Annual Conference and lodging package rates visit msaaevents.org

Michigan Snowsports Industries Association 
7164 Deer Lake Ct 
Clarkston MI 48346 


MSIA & The President's Challenge

 Presidential Active Lifestyle AwardMSIA's winter programs have been approved for The President's Challenge which is a program encouraging regular activity among children and adults.

Lids on Kids

Lids on Kids Ski Helmets

Lids on Kids provides information on helmet safety and answers questions about helmet use.

MSIA Tweets

SkiSnowboardMi RT @TheHomesteadMI: Snow day Special! Kids ski for $15 with a student ID, parents are $20 & teachers are FREE! Parent must accompany... htt…
SkiSnowboardMi @tcrealestateESM There are cross-country trails all over Michigan. You can find one near you here https://t.co/DPNpGjDNKV #PureMichiganChat


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MI Ski Hall of Fame

Read all about it!

In these special Ski Tabloids!

MSIA 201718 Cover button

Ski Tab cover for button jan 2017

Ski Tab cover for button on website

Michigan has a long ski history!  Here is a link to a Michigan Tourist Council map of ski areas from (we're guessing) the 1960s.  

Planning a winter trip but need a little help?  
The Pure Michigan website has information that can get you packing!

Downhill Skiing Destinations
Cross-Country Ski Destinations