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Enjoy Michigan Winter

Fourth and Fifth Graders ski free with the Cold is Cool Passport
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Governor Snyder Proclaims January as Discover Michigan Snow Sports Month
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Even if the ground is bare, with just a little cold weather, Michigan’s ski slopes can be blanketed in white.
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White Gold Card

The 2015/16 White Gold Card, which allows the purchaser to ski one time at each of our 35 great ski areas, is now on sale for just $249. The 2015/16 White Gold Cards are now officially sold out!  Thank you for your support.  Have fun on the slopes and trails! Learn more about the MSIA White Gold Card here. 

Understanding the importance of winter recreational activities, Governor Rick Snyder has issued a proclamation declaring January as “Discover Michigan Snow Sports Month.”

The proclamation states that, “during this month, we encourage Michigan residents and visitors to learn more about and take advantage of the many snow sports Pure Michigan has to offer.”

“We are pleased that Governor Snyder sees the importance of Michgian’s winter travel and recreational activities,” says Steve Kershner, chairman of the Michigan Snowsports Industries Association and Director of Snowsports at Shanty Creek Resorts in Bellaire.  “Winter travel accounts for nearly 1/3 of the $17.7 billion-a-year Michigan travel industry,” Kershner adds, noting that no matter where you live in the state, you are within a 2-hour drive of a ski area.  Click here to view the proclamation.

MSIA & The President's Challenge

 Presidential Active Lifestyle AwardMSIA's winter programs have been approved for The President's Challenge which is a program encouraging regular activity among children and adults.

Lids on Kids

Lids on Kids Ski Helmets

Lids on Kids provides information on helmet safety and answers questions about helmet use.

MSIA Tweets

SkiSnowboardMi White Gold Card, Still a few #WhiteGoldCards for sale ,$249 for 35 Michigan ski areas - https://t.co/jOgoTiJwqZ https://t.co/LAVSIqZ8pj
SkiSnowboardMi #WhiteGoldCards are going fast! We will sell online tomorrow, at 10:00 a.m. Ski all of #puremichigan for just $249! http://t.co/k4AQMVg7i5
SkiSnowboardMi This President’s Weekend flex your freedom to travel. http://t.co/Iz95Sc1mm7 http://t.co/Iz95Sc1mm7


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MI Ski Hall of Fame

Read all about it!

In these special Ski Tabloids!

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MSIA ski tab 112714 lo res Page 1

Michigan has a long ski history!  Here is a link to a Michigan Tourist Council map of ski areas from (we're guessing) the 1960s.  

Planning a winter trip but need a little help?  
The Pure Michigan website has information that can get you packing!

Downhill Skiing Destinations
Cross-Country Ski Destinations

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