White Gold Card
The 2014/15 White Gold Cards have been shipped to ski shops and they are selling fast! There are 33 great ski areas to ski at - all for just $219. We have SOLD OUT of cards available to purchase online. Click this link for details and a list of retailers selling cards. Enjoy the slopes and trails!
Planning a winter trip but need a little help?
The Pure Michigan website has information that can get you packing!
All Kids Should Ski!
MSIA helps underprivledged kids get out on the slopes and trails through grants to schools. You love skiing, so please help us spread the love to kids who wouldn't otherwise get the chance. 100% of funds donated will go for school field trips next winter.
The proclamation states that, “during this month, we encourage Michigan residents and visitors to learn more about and take advantage of the many snow sports Pure Michigan has to offer.”
“We are pleased that Governor Snyder sees the importance of Michgian’s winter travel and recreational activities,” says Steve Kershner, chairman of the Michigan Snowsports Industries Association and Director of Snowsports at Shanty Creek Resorts in Bellaire. “Winter travel accounts for nearly 1/3 of the $17.7 billion-a-year Michigan travel industry,” Kershner adds, noting that no matter where you live in the state, you are within a 2-hour drive of a ski area. Click here to view the proclamation.