Enjoy Michigan Winter
MSIA Annual Meeting
June 12, 2015, Treetops Resort, Gaylord
White Gold Card
It's almost time! The 2015/16 White Gold Cards go on sale soon! Check back soon for updates on when they will be available. Learn more about the MSIA White Gold Card here. Enjoy the slopes and trails!
Fourth and Fifth Graders ski free with the Cold is Cool Passport
Governor Snyder Proclaims January as Discover Michigan Snow Sports Month
Even if the ground is bare, with just a little cold weather, Michigan’s ski slopes can be blanketed in white.
The proclamation states that, “during this month, we encourage Michigan residents and visitors to learn more about and take advantage of the many snow sports Pure Michigan has to offer.”
“We are pleased that Governor Snyder sees the importance of Michgian’s winter travel and recreational activities,” says Steve Kershner, chairman of the Michigan Snowsports Industries Association and Director of Snowsports at Shanty Creek Resorts in Bellaire. “Winter travel accounts for nearly 1/3 of the $17.7 billion-a-year Michigan travel industry,” Kershner adds, noting that no matter where you live in the state, you are within a 2-hour drive of a ski area. Click here to view the proclamation.