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Enjoy Michigan Winter

Fourth Graders ski free with the Cold is Cool Passport
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Learn to ski or snowboard affordably with Michigan's Gold Map deals!
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Governor Snyder Proclaims January as Discover Michigan Snow Sports Month
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Even if the ground is bare, with just a little cold weather, Michigan’s ski slopes can be blanketed in white.
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White Gold Card

The 2013/14 White Gold Cards HAVE SOLD OUT!  Thanks to all who purchased the White Gold Card and for our ski shops for helping us sell them.  Please check back here next September for the 2014/15 cards.  Enjoy the slopes and trails!
White Gold Card Information 

Planning a winter trip but need a little help?  
The Pure Michigan website has information that can get you packing!

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Downhill Skiing Destinations
Cross-Country Ski Destinations

Understanding the importance of winter recreational activities, Governor Rick Snyder has issued a proclamation declaring January as “Discover Michigan Snow Sports Month.”

The proclamation states that, “during this month, we encourage Michigan residents and visitors to learn more about and take advantage of the many snow sports Pure Michigan has to offer.”

“We are pleased that Governor Snyder sees the importance of Michgian’s winter travel and recreational activities,” says Steve Kershner, chairman of the Michigan Snowsports Industries Association and Director of Snowsports at Shanty Creek Resorts in Bellaire.  “Winter travel accounts for nearly 1/3 of the $17.7 billion-a-year Michigan travel industry,” Kershner adds, noting that no matter where you live in the state, you are within a 2-hour drive of a ski area.  Click here to view the proclamation.



MSIA & The President's Challenge

 Presidential Active Lifestyle AwardMSIA's winter programs have been approved for The President's Challenge which is a program encouraging regular activity among children and adults.

Lids on Kids

Lids on Kids Ski Helmets

Lids on Kids provides information on helmet safety and answers questions about helmet use.

MSIA Tweets

SkiSnowboardMi We're still skiing! Spring deals and specials abound in Pure Michigan! http://t.co/lPIvQfLJu0 http://t.co/zBC34S4zC5
SkiSnowboardMi Congrats Laps for Life winners, Liz Torkelson Reid MacWilliams Brooklyn Clark! Over $2000 to American Cancer Society http://t.co/hSVLyJ4xpW
SkiSnowboardMi Three Reasons to Ski and Snowboard in Pure Michigan this Spring http://t.co/UVnDHZeMuU via @PureMichigan

Videos

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MI Ski Hall of Fame

Read all about it!