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Enjoy Michigan Winter

Calling all Ski Industry Leaders!

Join us for the MSIA Annual Meeting, 3:00 - 5:00 Monday, August 20, 2018
Boyne Highlands

Selfie on Snow
Details here.

Fourth and Fifth Graders ski free with the Cold is Cool Passport
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Governor Snyder Proclaims January as Discover Michigan Snow Sports Month
Read More 

Even if the ground is bare, with just a little cold weather, Michigan’s ski slopes can be blanketed in white.
Read More

White Gold Card

The 2017/18 White Gold Card, which allows the purchaser to ski one time at each of our 34 great ski areas for just $269, is sold out!  Learn more here so you can plan for next winter!

Just in...listen to Tim Allen extol the virtues of skiing in Pure Michigan!

The MSIA Annual Meeting took place June 5 at Evergreen Resort!  More details here.

Understanding the importance of winter recreational activities, Governor Rick Snyder has issued a proclamation declaring January as “Discover Michigan Snow Sports Month.”

The proclamation states that, “during this month, we encourage Michigan residents and visitors to learn more about and take advantage of the many snow sports Pure Michigan has to offer.”


“We are pleased that Governor Snyder sees the importance of Michgian’s winter travel and recreational activities,” says Steve Kershner, chairman of the Michigan Snowsports Industries Association and Director of Snowsports at Shanty Creek Resorts in Bellaire.  “Winter travel accounts for nearly 1/3 of the $18 billion-a-year Michigan travel industry,” Kershner adds, noting that no matter where you live in the state, you are within a 2-hour drive of a ski area. 

Gov proc 2018

Click here to view the proclamation. 

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MSIA & The President's Challenge

 Presidential Active Lifestyle AwardMSIA's winter programs have been approved for The President's Challenge which is a program encouraging regular activity among children and adults.

Lids on Kids

Lids on Kids Ski Helmets

Lids on Kids provides information on helmet safety and answers questions about helmet use.

MSIA Tweets

SkiSnowboardMi RT @TheHomesteadMI: Snow day Special! Kids ski for $15 with a student ID, parents are $20 & teachers are FREE! Parent must accompany... htt…
SkiSnowboardMi @tcrealestateESM There are cross-country trails all over Michigan. You can find one near you here https://t.co/DPNpGjDNKV #PureMichiganChat

Videos

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snowboarding th

MI Ski Hall of Fame

Read all about it!

In these special Ski Tabloids!

MSIA 201718 Cover button

Ski Tab cover for button jan 2017

Ski Tab cover for button on website

Michigan has a long ski history!  Here is a link to a Michigan Tourist Council map of ski areas from (we're guessing) the 1960s.  

Planning a winter trip but need a little help?  
The Pure Michigan website has information that can get you packing!

Downhill Skiing Destinations
Cross-Country Ski Destinations