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Follow the MSIA for Weekly lift ticket drawings

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Enjoy Michigan Winter

Fourth Graders ski free with the Cold is Cool Passport
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Learn to ski or snowboard affordably with Michigan's Gold Map deals!
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Governor Snyder Proclaims January as Discover Michigan Snow Sports Month
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Even if the ground is bare, with just a little cold weather, Michigan’s ski slopes can be blanketed in white.
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White Gold Card

The 2013/14 White Gold Cards HAVE SOLD OUT!  Thanks to all who purchased the White Gold Card and for our ski shops for helping us sell them.  Please check back here next September for the 2014/15 cards.  Enjoy the slopes and trails!
White Gold Card Information 

Planning a winter trip but need a little help?  
The Pure Michigan website has information that can get you packing!

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Downhill Skiing Destinations
Cross-Country Ski Destinations

MSIA Cold is CoolThe Michigan Snowsports Industries Association (MSIA) wants to give Michigan kids an opportunity to get out, have fun and get healthy this winter. This is why MSIA has established a state-wide program that provides every fourth grader in Michigan the opportunity to ski for free. Fourth graders can obtain a “Cold is Cool” Ski & Ride Passport that gives them up to three free lift tickets or trail passes at 21 participating ski areas, plus additional discounts on the slopes and in Michigan ski shops.  Click here for “Cold is Cool” application.

Read more: Cold is Cool - 4th Graders Ski Free!

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Learn to ski affordably!  Many ski areas across the state are offering Learn-to-ski or snowboard specials.  Check out Michigan's Gold Map deals!

Read more: Discover Michigan Skiing

It's easy and affordable to take a school field trip to a ski area close to your home!  Under our Cold is Cool banner, MSIA offers a program called School Ski Days, where participating ski areas provide rental equipment, lessons and lift tickets as inexpensively as possible.  The objective is to introduce children to skiing and snowboarding and to get them outside, enjoying Michigan’s winter in a fun, safe environment.  The cost varies from ski area to ski area but will not exceed $30 per child. Some ski areas charge less.  To learn more, click here.

The Farmers Almanac is forecasting a winter with below-average temperatures for the Great Lakes Region and skiers and boarders can look forward to a fun-filled winter with plenty of places to enjoy Michigan’s snow-filled slopes and trails. There are a lot of changes for the coming winter!

Click here to read on.

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MSIA & The President's Challenge

 Presidential Active Lifestyle AwardMSIA's winter programs have been approved for The President's Challenge which is a program encouraging regular activity among children and adults.

Lids on Kids

Lids on Kids Ski Helmets

Lids on Kids provides information on helmet safety and answers questions about helmet use.

MSIA Tweets

SkiSnowboardMi We're still skiing! Spring deals and specials abound in Pure Michigan! http://t.co/lPIvQfLJu0 http://t.co/zBC34S4zC5
SkiSnowboardMi Congrats Laps for Life winners, Liz Torkelson Reid MacWilliams Brooklyn Clark! Over $2000 to American Cancer Society http://t.co/hSVLyJ4xpW
SkiSnowboardMi Three Reasons to Ski and Snowboard in Pure Michigan this Spring http://t.co/UVnDHZeMuU via @PureMichigan

Videos

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MI Ski Hall of Fame

Read all about it!