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Enjoy Michigan Winter

Fourth and Fifth Graders ski free with the Cold is Cool Passport
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Governor Snyder Proclaims January as Discover Michigan Snow Sports Month
Read More 

Even if the ground is bare, with just a little cold weather, Michigan’s ski slopes can be blanketed in white.
Read More

White Gold Card

The 2015/16 White Gold Card, which allows the purchaser to ski one time at each of our 35 great ski areas, is now on sale for just $249. We just received a few from our shops and are now able to sell them online! Learn more about the MSIA White Gold Card purchase them here. Enjoy the slopes and trails!

MSIA Annual Meeting
June 12, 2015, Treetops Resort, Gaylord
You will find a summary of the presentations from the Annual Meeting here.

MSIA Cold is CoolFourth and Fifth Graders Ski Free in Michigan!

The Michigan Snowsports Industries Association (MSIA) wants to give Michigan kids an opportunity to get out, have fun and get healthy this winter. This is why MSIA has established a state-wide program that provides every 4th and 5th grader the opportunity to ski for free. Students can obtain a “Cold is Cool” Ski & Ride Passport that gives them up to three free lift tickets or trail passes at 30 participating ski areas, plus additional discounts on the slopes and in Michigan ski shops.  

Read more: Cold is Cool - 4th and 5th Graders Ski Free!

 Learn to ski affordably!  

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 Many ski areas across the state are offering Learn-to-ski or snowboard specials during January and beyond.  Learn for as little as $20!


Read more: Discover Michigan Skiing

Mitts Poster

“Mitts 4 MI Kids” helps provide gloves and mittens to kids on Michigan ski slopes and trails

It has been a longtime problem at Michigan ski areas.  Children come out to learn to ski on a school field trip and are ill prepared for the winter weather. Often they don’t have proper gloves or mittens to protect their hands and keep them warm enough to hold ski poles or use the rope tows or other lifts. 

Read more: Mitts 4 MI Kids

It's easy and affordable to take a school field trip to a ski area close to your home!  Under our Cold is Cool banner, MSIA offers a program called School Ski Days, where participating ski areas provide rental equipment, lessons and lift tickets as inexpensively as possible.  The objective is to introduce children to skiing and snowboarding and to get them outside, enjoying Michigan’s winter in a fun, safe environment.  The cost varies from ski area to ski area but will not exceed $35 per child. Some ski areas charge less.  To learn more, click here.

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MSIA & The President's Challenge

 Presidential Active Lifestyle AwardMSIA's winter programs have been approved for The President's Challenge which is a program encouraging regular activity among children and adults.

Lids on Kids

Lids on Kids Ski Helmets

Lids on Kids provides information on helmet safety and answers questions about helmet use.

MSIA Tweets

SkiSnowboardMi White Gold Card, Still a few #WhiteGoldCards for sale ,$249 for 35 Michigan ski areas - https://t.co/jOgoTiJwqZ https://t.co/LAVSIqZ8pj
SkiSnowboardMi #WhiteGoldCards are going fast! We will sell online tomorrow, at 10:00 a.m. Ski all of #puremichigan for just $249! http://t.co/k4AQMVg7i5
SkiSnowboardMi This President’s Weekend flex your freedom to travel. http://t.co/Iz95Sc1mm7 http://t.co/Iz95Sc1mm7


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MI Ski Hall of Fame

Read all about it!

In these special Ski Tabloids!

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Michigan has a long ski history!  Here is a link to a Michigan Tourist Council map of ski areas from (we're guessing) the 1960s.  

Planning a winter trip but need a little help?  
The Pure Michigan website has information that can get you packing!

Downhill Skiing Destinations
Cross-Country Ski Destinations

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