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Enjoy Michigan Winter

Fourth and Fifth Graders ski free with the Cold is Cool Passport
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Governor Snyder Proclaims January as Discover Michigan Snow Sports Month
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Even if the ground is bare, with just a little cold weather, Michigan’s ski slopes can be blanketed in white.
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White Gold Card

The 2017/18 White Gold Card, which allows the purchaser to ski one time at each of our 34 great ski areas for just $269, and is now available online and at your local ski retailer! Learn more and order yours here!

Just in...listen to Tim Allen extol the virtues of skiing in Pure Michigan!

The MSIA Annual Meeting took place June 5 at Evergreen Resort!  More details here.

MSIA Cold is CoolFourth and Fifth Graders Ski Free in Michigan!

The Michigan Snowsports Industries Association (MSIA) wants to give Michigan kids an opportunity to get out, have fun and get healthy this winter. This is why MSIA has established a state-wide program that provides every 4th and 5th grader the opportunity to ski for free. Students can obtain a “Cold is Cool” Ski & Ride Passport that gives them up to three free lift tickets or trail passes over 25 participating ski areas, plus additional discounts on the slopes and in Michigan ski shops.  MSIA charges $20 for the passport (to cover printing and shipping.)

In addition to the lift tickets donated by the participating ski areas, the Cold is Cool Passport also includes a coupon for 20% off a helmet purchase and $20 off the purchase of $100 at participating ski shops across the state.  Some ski areas have also included coupons for equipment rental and free or discounted lessons.

Read more: Cold is Cool - 4th and 5th Graders Ski Free!

Learn to ski affordably!  

Many ski areas across the state are offering Learn-to-ski or snowboard specials during January and beyond.  Learn for as little as $20!

Read more: Discover Michigan Skiing

It's easy and affordable to take a school field trip to a ski area close to your home!  Under our Cold is Cool banner, MSIA offers a program called School Ski Days, where participating ski areas provide rental equipment, lessons and lift tickets as inexpensively as possible.  The objective is to introduce children to skiing and snowboarding and to get them outside, enjoying Michigan’s winter in a fun, safe environment.  The cost varies from ski area to ski area but will not exceed $35 per child. Some ski areas charge less.  To learn more, click here.

Skiers and boarders can look forward to the coming season with plenty of places to enjoy Michigan’s snow-filled slopes and trails.  With a combined total of 50 open ski areas, boasting over 240 lifts, about 1,000 runs, more than 80 terrain parks and hundreds of kilometers of groomed cross-country, fat bike and snowshoe trails, there is something for everyone.

Click here to read on.

Understanding the importance of winter recreational activities, Governor Rick Snyder has issued a proclamation declaring January as “Discover Michigan Snow Sports Month.”

The proclamation states that, “during this month, we encourage Michigan residents and visitors to learn more about and take advantage of the many snow sports Pure Michigan has to offer.”

Read more: Gov. Snyder proclaims January as “Discover Michigan Snow Sports Month”

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MSIA & The President's Challenge

 Presidential Active Lifestyle AwardMSIA's winter programs have been approved for The President's Challenge which is a program encouraging regular activity among children and adults.

Lids on Kids

Lids on Kids Ski Helmets

Lids on Kids provides information on helmet safety and answers questions about helmet use.

MSIA Tweets

SkiSnowboardMi Winter is Coming! Get your #WhiteGoldCard to ski all over Michigan for just $269 https://t.co/jOgoTiJwqZ
SkiSnowboardMi RT @Ski_Michigan: Snow guns are on at ski areas throughout Michigan. Check out the latest Ski Michigan Snowmaking Photos - https://t.co/NEC
SkiSnowboardMi RT @Ski_Michigan: Ski Brule Snow Report – 11/07 – The season kicks off this Friday, November 10 at 10:00 am. It’s time to ride! - https://t…

Videos

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MI Ski Hall of Fame

Read all about it!

In these special Ski Tabloids!

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Ski Tab cover for button on website

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1 MSIA1215 Cover

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Michigan has a long ski history!  Here is a link to a Michigan Tourist Council map of ski areas from (we're guessing) the 1960s.  

Planning a winter trip but need a little help?  
The Pure Michigan website has information that can get you packing!

Downhill Skiing Destinations
Cross-Country Ski Destinations